Landing Page Credibility Stack

Inside this resource

Selected sections from the PDF contents. Open any section to read it in context.

1. 1. The four-layer credibility stackPage 4 ↗
2. 2. Layer 1 — visual signals that are real and relevantPage 6 ↗
3. 3. Layer 2 — human stories that retain their meaningPage 7 ↗
4. 4. Layer 3 — evidence, comparisons and informed authorityPage 10 ↗
5. 5. Layer 4 — clear next steps, honest risk information and securityPage 12 ↗
6. 6. Put the stack into the landing pagePage 13 ↗
7. 7. Build and maintain your credibility assetsPage 15 ↗
8. 8. Test changes without fooling yourselfPage 17 ↗
9. 9. UK evidence, marketing and outreach guardrailsPage 19 ↗
10. 10. Seven focused working sessionsPage 19 ↗

Make it useful

1. Start with the contents and choose the section relevant to your current challenge.
2. Use the exercises and examples to build your own practical next steps.
3. Review your plan with the right people and qualified advisers where appropriate.

Educational guidance, not a promise of results. Use your own judgement and seek appropriate professional advice.

Part of your practical toolkit