Sales TechniquesGuide & workbook

Better Sales Discovery Conversations — A Practical SPIN Questioning Guide for UK SMEs

A practical, UK-focused guide and workbook that helps small-business owners and client-facing teams use Situation, Problem, Implication and Need-payoff questions to run more useful sales discovery conversations. Includes question banks, a fictional worked dialogue, common-call responses, a 30-day practice plan, outreach safeguards and reusable planning pages.

Pages
26
Words (approx.)
6,279
File size
681 KB
EXPLORE THE RESOURCE

Inside this resource

Selected sections from the PDF contents. Open any section to read it in context.

  1. The consultative mindsetPage 5 ↗
  2. Prepare for a useful conversationPage 6 ↗
  3. Stage 1: Situation questions — establish the factsPage 7 ↗
  4. Stage 2: Problem questions — identify what is not workingPage 8 ↗
  5. Stage 3: Implication questions — understand the consequencePage 9 ↗
  6. Stage 4: Need-payoff questions — let the buyer define valuePage 11 ↗
  7. A complete SPIN conversation: fictional examplePage 12 ↗
  8. Techniques for deeper, more focused discoveryPage 14 ↗
  9. Handling common moments without losing the conversationPage 15 ↗
  10. Question libraries you can tailorPage 16 ↗

Make it useful

  1. Start with the contents and choose the section relevant to your current challenge.
  2. Use the exercises and examples to build your own practical next steps.
  3. Review your plan with the right people and qualified advisers where appropriate.

Educational guidance, not a promise of results. Use your own judgement and seek appropriate professional advice.

Part of your practical toolkit

Practical Sales Pipeline SystemsPlan repeatable sales stages, follow-up, ownership and honest evidence of progress.
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For selectable text and all pages, open the PDF ↗.