A practical UK small-business workbook for creating a clear offer, running discovery conversations, managing a sales pipeline, following up responsibly, choosing CRM and automation tools, documenting sales work and completing a 90-day implementation plan. It replaces unsupported performance claims with evidence-led planning, human review and usable worksheets.
Digital book mockup · Download is a PDF, not a printed bookActual PDF pages 4–5 in a digital mockupActual PDF page 4 · Open the PDF for selectable textActual PDF page 5 · Open the PDF for selectable text
Preview images show this exact Ascendea edition. For readable, selectable text, open the full PDF ↗.
EXPLORE THE RESOURCE
Inside this resource
Selected sections from the PDF contents. Open any section to read it in context.
A practical, ethical conversation workbook for UK small-business owners and managers. It turns 13 sales-conversation ideas into call preparation, discovery questions, qualification, objection handling, transparent pricing, implementation planning and usable reflection tools.
A practical five-week checklist for UK small business owners and managers to build a calmer, more consistent sales process: reframe sales as problem-solving, practise discovery, prepare for calls, track opportunities, set up a simple CRM and create respectful follow-up routines.
A UK-focused practical guide and workbook that helps small-business owners qualify suitable opportunities, communicate evidenced value, handle objections respectfully, follow up with UK outreach safeguards, package and price clearly, make helpful existing-customer recommendations, and run a simple sales dashboard.