Content MarketingLearning workbook

Content Marketing Foundations — An 8-Session Planning Workbook for UK Small Businesses

A practical eight-session workbook that helps UK small-business owners and managers build a focused content system: identify audience questions, map useful content, plan a sustainable calendar, write with a clear voice, distribute responsibly, measure decisions and improve through regular review.

Pages
29
Words (approx.)
7,537
File size
726 KB
EXPLORE THE RESOURCE

Inside this resource

Selected sections from the PDF contents. Open any section to read it in context.

  1. Session 1: Start with purpose, not postsPage 4 ↗
  2. Session 2: Build a connected content systemPage 6 ↗
  3. Session 3: Research the people you want to helpPage 8 ↗
  4. Session 4: Plan a pace you can maintainPage 10 ↗
  5. Session 5: Tell clear stories in a consistent voicePage 13 ↗
  6. Session 6: Distribute with relevance and permissionPage 16 ↗
  7. Session 7: Measure what helps you decidePage 21 ↗
  8. Session 8: Improve before you expandPage 24 ↗
  9. Final workbook: your content operating planPage 28 ↗
  10. Primary guidance used in this editionPage 29 ↗

Make it useful

  1. Start with the contents and choose the section relevant to your current challenge.
  2. Use the exercises and examples to build your own practical next steps.
  3. Review your plan with the right people and qualified advisers where appropriate.

Educational guidance, not a promise of results. Use your own judgement and seek appropriate professional advice.

Part of your practical toolkit

Content Marketing FoundationsBuild a practical audience-led content plan, useful assets and a sustainable review process.
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For selectable text and all pages, open the PDF ↗.