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Content Marketing Foundations

Build a practical audience-led content plan, useful assets and a sustainable review process.

12 resources · By Rob Arnold · Free access

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Guide & workbook · 15 pages

Content Marketing Tune-Up: 13 Practical Checks for UK Small Businesses

A plain-English UK small-business guide that turns 13 common content-marketing mistakes into practical checks, a 30-day reset, a standalone pre-publish checklist and a usable content brief/action plan. It avoids outcome promises and includes primary-source-checked notes on basic Google discovery, campaign tracking and UK electronic marketing.

By Rob Arnold

Free PDF↗
Guide & workbook · 18 pages

Local Marketing for Busy UK Small Businesses: 7 Practical Tactics & Action Workbook

A beginner-friendly UK guide and action workbook that turns seven local marketing ideas into safe, practical routines: Google Business Profile maintenance, locally relevant social posts, customer-question content, walkthrough video, permission-aware appointment emails, customer-created content, and careful repurposing. It includes templates, decision sheets and a standalone weekly checklist without promising traffic, bookings or sales.

By Rob Arnold

Free PDF↗
Prompt pack · 22 pages

Content Marketing Prompt Workbook for UK Small Businesses

A beginner-friendly, human-reviewed workbook of 40 AI prompts that helps UK small-business owners plan, create, distribute and improve useful content without treating AI output, search visibility or business outcomes as guaranteed.

By Rob Arnold

Free PDF↗
Ebook & planning worksheets · 28 pages

Content Marketing for UK Small Businesses — Practical Planning Guide & Workbook

A practical, beginner-friendly UK guide and working workbook for small-business owners and managers. It covers objectives, customer listening, low-complexity content formats, local search and Business Profile maintenance, social-media routines, permission-led email, measurement, security basics and a 30-day action plan.

By Rob Arnold

Free PDF↗
Guide & workbook · 25 pages

Phone-First Content Production for UK Small Businesses

A practical UK small-business guide and workbook for producing clear, responsible short video, photographs and short-form audio with a smartphone. Covers simple set-up, recording, editing, publishing, security/privacy prompts, standalone quality checklists, a beginner SOP and a seven-day implementation plan without outcome guarantees.

By Rob Arnold

Free PDF↗
Guide & workbook · 22 pages

Audience Insight Framework — Evidence-Led Content Planning Workbook

A practical, evidence-led workbook for UK small-business owners and managers. It shows how to gather customer signals responsibly, build a usable working persona, map questions and context, prioritise content topics, and maintain a repeatable insight-review routine without making performance promises.

By Rob Arnold

Free PDF↗
Ebook & planning worksheets · 34 pages

Content Marketing Foundations — A 90-Day Practical Guide for UK Small Businesses

A clear, evidence-led content marketing guide and working workbook for UK small business owners and managers. It covers audience research, content planning, voice, formats, distribution, accessible publishing, UK email-marketing cautions, measurement, audits, responsible automation and a usable 90-day action cycle without promising rankings, leads or revenue.

By Rob Arnold

Free PDF↗
Learning workbook · 30 pages

The Local Content Marketing Workbook

A practical eight-week workbook for UK small business owners and managers to turn authentic stories and customer questions into useful content, improve local findability, establish an email foundation and measure what they learn. Includes beginner steps, standalone checklists, operating procedures, templates and decision worksheets.

By Rob Arnold

Free PDF↗