Digital Marketing & AdvertisingEbook & planning worksheets

Content Marketing for UK Small Businesses — Practical Planning Guide & Workbook

A practical, beginner-friendly UK guide and working workbook for small-business owners and managers. It covers objectives, customer listening, low-complexity content formats, local search and Business Profile maintenance, social-media routines, permission-led email, measurement, security basics and a 30-day action plan.

Pages
28
Words (approx.)
7,514
File size
716 KB
EXPLORE THE RESOURCE

Inside this resource

Selected sections from the PDF contents. Open any section to read it in context.

  1. Start herePage 3 ↗
  2. 1. Build a content system that fits the businessPage 4 ↗
  3. 2. Find content ideas in customer evidencePage 7 ↗
  4. 3. Make useful stories with the equipment you already havePage 9 ↗
  5. 4. Help local customers find accurate informationPage 11 ↗
  6. 5. Use social media as a supporting channel, not a daily burdenPage 14 ↗
  7. 6. Build an email list with permission and relevancePage 16 ↗
  8. 7. Measure, learn and make smaller changesPage 19 ↗
  9. 8. Keep the routine sustainablePage 22 ↗
  10. 9. Your 30-day content reset workbookPage 24 ↗

Make it useful

  1. Start with the contents and choose the section relevant to your current challenge.
  2. Use the exercises and examples to build your own practical next steps.
  3. Review your plan with the right people and qualified advisers where appropriate.

Educational guidance, not a promise of results. Use your own judgement and seek appropriate professional advice.

Part of your practical toolkit

Content Marketing FoundationsBuild a practical audience-led content plan, useful assets and a sustainable review process.
Turn the next page into a practical next step.Download free PDF

For selectable text and all pages, open the PDF ↗.