Content MarketingEbook & planning worksheets

Content Marketing Foundations — A 90-Day Practical Guide for UK Small Businesses

A clear, evidence-led content marketing guide and working workbook for UK small business owners and managers. It covers audience research, content planning, voice, formats, distribution, accessible publishing, UK email-marketing cautions, measurement, audits, responsible automation and a usable 90-day action cycle without promising rankings, leads or revenue.

Pages
34
Words (approx.)
8,747
File size
742 KB
EXPLORE THE RESOURCE

Inside this resource

Selected sections from the PDF contents. Open any section to read it in context.

  1. 1. Treat content as a useful business assetPage 5 ↗
  2. 2. Understand the people you intend to helpPage 7 ↗
  3. 3. Build a content plan you can maintainPage 11 ↗
  4. 4. Make the message clear, human and recognisablePage 14 ↗
  5. 5. Distribute content where it can genuinely helpPage 17 ↗
  6. 6. Measure what helps you make a better decisionPage 20 ↗
  7. 7. Improve the system, not just the next postPage 23 ↗
  8. 8. Keep momentum through a 90-day working cyclePage 27 ↗
  9. 9. Working pagesPage 29 ↗
  10. 10. Your next practical stepPage 33 ↗

Make it useful

  1. Start with the contents and choose the section relevant to your current challenge.
  2. Use the exercises and examples to build your own practical next steps.
  3. Review your plan with the right people and qualified advisers where appropriate.

Educational guidance, not a promise of results. Use your own judgement and seek appropriate professional advice.

Part of your practical toolkit

Content Marketing FoundationsBuild a practical audience-led content plan, useful assets and a sustainable review process.
Turn the next page into a practical next step.Download free PDF

For selectable text and all pages, open the PDF ↗.