Content MarketingLearning workbook

The Local Content Marketing Workbook

A practical eight-week workbook for UK small business owners and managers to turn authentic stories and customer questions into useful content, improve local findability, establish an email foundation and measure what they learn. Includes beginner steps, standalone checklists, operating procedures, templates and decision worksheets.

Pages
30
Words (approx.)
7,376
File size
723 KB
EXPLORE THE RESOURCE

Inside this resource

Selected sections from the PDF contents. Open any section to read it in context.

  1. A note on usePage 3 ↗
  2. Start herePage 3 ↗
  3. Lesson 1: Find the stories only your business can tellPage 5 ↗
  4. Lesson 2: Give content a jobPage 7 ↗
  5. Lesson 3: Listen for useful questionsPage 9 ↗
  6. Lesson 4: Create simply and reuse carefullyPage 11 ↗
  7. Lesson 5: Be easier to find locallyPage 13 ↗
  8. Lesson 6: Choose a sustainable social routinePage 16 ↗
  9. Lesson 7: Build an email foundation lawfullyPage 19 ↗
  10. Lesson 8: Measure, learn and decidePage 23 ↗

Make it useful

  1. Start with the contents and choose the section relevant to your current challenge.
  2. Use the exercises and examples to build your own practical next steps.
  3. Review your plan with the right people and qualified advisers where appropriate.

Educational guidance, not a promise of results. Use your own judgement and seek appropriate professional advice.

Part of your practical toolkit

Content Marketing FoundationsBuild a practical audience-led content plan, useful assets and a sustainable review process.
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For selectable text and all pages, open the PDF ↗.